Awhile back, I had a post about Marketing which ended up talking about Church Marketing. In it, I was echoing a couple of things I have heard before. One is to promote the sizzle, not the steak. The other which really is sort of the same thing, is that marketing any sort of ministry is about Mission, Vision, and Changed Lives.

Church marketing is also all about embodying and living out the Spirit. The more churches and the individuals in them do that, of course, the more God's story is told and the more that barriers which folks have built up between themselves and church can be broken down. (Actually, in most cases, I believe that those barriers were built by the church itself but that is a post for another time.)

I have also recently discovered churchmarketingsucks.com and despite my difficulty with its name, I am looking forward to exploring it more.