Where I work, we are currently re-visiting our Mission and Vision. As part of that, we would like to have things boil down to the fact that we follow Christ-centered principles and "character" in our decision-making. What I am struggling with is how to boil that down to something that is clear, memorable, and immediately impactful, even to a pre-Christian or someone very early in their personal faith journey.

Any ideas or suggestions or examples of companies that have done this well?