Yesterday while on Fighting Island, I had the opportunity to visit with my friend Tim O'Mara. Tim is with Copacino + Fujikado, a mid-sized advertising firm based in Seattle.

We got onto the subject of social networks and referrals which I posted about a couple of days ago. Naturally, Tim very much believes that traditional advertising still has an impact, and I am sure he's right. However, it was very apparent that, as an ad guy, social networks and mining for referrals are very very much on his radar screen. "It's nice to occasionally have some affirmation of one's thoughts," I thought to myself.

Anyway, Tim told me about what a struggle it was for his father, also an ad guy, to convince people in the early 1960's that television was a force to be reckoned with as far as an advertising medium.

There is indeed evolution ... or progress if you wish ... to such things ...

But I still hold true to my statement that we are going to see big, sweeping changes in this area over the next five to ten years. It will be very rapid and high profile change.

As I have spent a tiny bit of time on Facebook, it has become obvious that pretty much everyone ages 16 - 23 is on there ... it has spread rapidly and will continue to spread to other ages as well.

In general, I do find Facebook to be a much safer and more enjoyable environment than MySpace.