As many of you know, I am part owner of a sales training business. Over the years, one group we can never interest in sales training is car dealers. That is because they receive their training from the car manufacturers. That training is all features and benefits. Yes, gizmos and gadgets do sell cars. Those things are all very emotional. But as far as one dealer attracting business over a competing dealer? Flashing lights and open hoods? These guys do not have a clue what they're doing. It's just plain crazy!