I may have to start a website ... cardealermarketingstinks.com or something like that. Do they really think that flashing headlights, open hoods, triangle banners, and cars parked at odd angles resting on ramps or rocks helps them to sell anything? That's just crazy.

As many of you know, I am part owner of a sales training business. Over the years, one group we can never interest in sales training is car dealers. That is because they receive their training from the car manufacturers. That training is all features and benefits. Yes, gizmos and gadgets do sell cars. Those things are all very emotional. But as far as one dealer attracting business over a competing dealer? Flashing lights and open hoods? These guys do not have a clue what they're doing. It's just plain crazy!