"The god of this age has blinded the minds of unbelievers..."

Even as a believer, I wonder how much I have been blinded by the god(s) of this age ...

The chapter goes on to talk about how those who are carrying God's word into the world are hard pressed, perplexed, persecuted, and struck down ... precisely the things which can easily drive me to the "gods of this age" as I seek comfort, solace, and the familiar.