I was talking with someone today about the two general "schools" of sales. One is to get the sale because it will increase your success. That is very much "old school". The other is to help your customer be successful at meeting their needs, knowing that your success will follow. It may sound like a minor difference between the two but it isn't> Your internal motivation for getting the sale shows all over the place, whether you like it or not. Today's consumers immediately know which type of salesperson you are. Guess who they always prefer to work with?

Can you switch from being "old school" to contemporary selling? Maybe ... but it will require a lot of humility. Unfortunately that doesn't often go along with "old school" selling.